Many home improvement companies have been slow supplementations any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced having a choice of a new family saloon or any kind of Rolls Royce for about the same price, the choice, for many, is imperative!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for a home improvement company in Devon that has for decades been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal cause this was the fact that the big boys in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of the competition were offering. Getting into the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was beyond reach. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little distinction between the door manufacturers here as each and every those approached had many years experience within the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with the creation of British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them everything they were going to achieve to help us to sell items. The lack of advertising support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would help us to stock a showroom with sample products, provide point of sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when i was going to be ordering from food with caffeine . suppliers for years, so why especially if they not share in the start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or through proving samples associated with charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to become the market leader in the longer term had obviously done their homework and deliver cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations as well as marketing and advertising tool. This blog has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including world wide web ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA